I've been listening to this song non-stop for a few days. And I hate it.
This track is ridiculous. It's not even catchy.
Ok I lied, it is catchy. But I won't admit it.
There are a few things I can think of off the bat that have put this stupid nonsense where it is.
1. Catchy Loop
Most kids in the target demographic of this tune don't even know what a saxophone is, so hearing the same catchy sax loop over and over again is like discovering gold. I'm not sure if the sax loop is real or midi (laptop speakers ≠ quality listening), but it's the piece that drives the song. Other than the chorus, there really is no driving bassline, and that's pretty cool.
2. Silly Video
Just like these guys, stupid videos make for virality on the internet, which makes for virality everywhere else. I've never heard of Macklemore, Ryan Lewis, or Wanz before, but I'd venture a guess that the music video was famous before the song was.
Note: "Virality" doesn't seem to be a word, but I'm making it one.
3. Explicit Lyrics
Macklemore and Wanz don't seem to care to use adjectives and adverbs other than the F-bomb, which is great fun for all the 13-year-olds who just learned the word exists.
4. Starting a Trend
"Thrifting" has always been a taboo concept, except for those of us who see the value in it, like Macklemore. Why pay $50 for a t-shirt you could find gently-used for $5? Suddenly, 30-year-old clothing doesn't seem so sketchy anymore.
Macklemore has made himself known overnight by embracing his fellow thrifters, and creating a whole new batch of them in the process.
Watch the video here (the lyrics are explicit):
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