This article is all about ways to maximize your social media presence before, during, and after an event. It's mainly targeted toward social media during conferences, but some of the ideas can be used to events like concerts, too.
http://www.socialmediaexaminer.com/maximize-the-social-media-presence-at-your-next-event/
Some of these things I tried when promoting my last show, like blowing up a particular hashtag. It's hard in a town like this, when few people in your target market are active on Twitter.
I also like the idea of having a social media "command center," even at a small event. I could have stood to have one of my workers at my last show checking in on foursquare and blasting on Twitter and Facebook while I was busy getting everything together.
And wouldn't it be cool to take the idea of tweeting questions at a conference, and turn it into tweeting improv suggestions to performers? Eh??
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