A friend of mine recently tried cross-promoting his blog on a forum that discussed similar topics as his blog. Unfortunately, this didn't turn out quite as hoped. Many readers from the forum, rather than simply click the link and view his blog, attacked him for daring to promote himself on the forum. How dare he search for people with similar interests as his own? I almost understand this feeling of hostile loyalty, but at the same time, I don't.
I've never understood why so many organizations are so unwilling to cross-promote with each other. I've encountered bars and stores that refuse to cross-promote for each other for fear of losing their crowd, but it can be totally beneficial to both sides. Sure, you may be giving up your crowd for one day / night, but the idea is that the favor is going to be returned. After all, we're all in this together aren't we?
On the other hand, other communities are great about cross-promotion. I often promote my headache / migraine blog on other blogs and sites, and allow others to do the same on mine because we're a big community of people looking for solutions to our pain together. Community theaters and non-profit organizations are in the same boat: They need money and audiences, why not help each other get them?
What are your thoughts on cross-promotion? Do you think it's not really worth the time, or does it pay off later?
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, March 10, 2013
Tuesday, October 30, 2012
Atmospherics
As I leisurely browsed books at Barnes & Noble the other day, I realized I'd been (subconsciously) listening to slow, smooth jazz. I began to ponder the psychology of different music at different stores, and what makes people tick when shopping.
The study of atmospherics is really intriguing to me (I'm so glad this actually has its own name). Why does the slow and quiet music work for B & N, and why do Hollister and American Eagle require blasting, overpowering beats? How are acoustics of a store chosen and built?
Fun facts (some more obvious than others):
To read more about this kind of stuff:
The first half of this article talks about store lay-out, which is just as interesting:
The study of atmospherics is really intriguing to me (I'm so glad this actually has its own name). Why does the slow and quiet music work for B & N, and why do Hollister and American Eagle require blasting, overpowering beats? How are acoustics of a store chosen and built?
Fun facts (some more obvious than others):
- Since Hollister markets toward teens and young adults, marketing teams use overpoweringly loud beats (and smells) to create a "party all the time" atmosphere. Fast, bumping music is also more apt to cause a person to make impulse purchases, whether they realize it or not.
- Certain restaurants don't add acoustics because they want to let chatter and the clanging of silverware bounce all over to maintain a lively (and presumably successful) atmosphere.
- Loud music = short stays, more impulse buys. Soft music = longer stays, more thoughtful and prolonged buys.
- In advertising, music composed specifically to match a product is often more successful.
To read more about this kind of stuff:
The first half of this article talks about store lay-out, which is just as interesting:
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